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The Art of Management

The Art of Coaching

by Vadim Kotelnikov, Founder, 1000ventures.com

"We are what we repeatedly do. Excellence, then, is not an act, but a habit" (Aristotele)

Coaching at Work: Main Objectives

  • to help coachees to grow, and to enhance their performance and learning ability

  • to increase the coach's effectiveness as a leader

What the Coach Does

  • acts as an external expert observer making sure that the client's aim is true and their actions are congruent

  • helps clients to identify and define their specific goals, and then organize themselves to attain these goals

  • provides help in motivating and keeping the client motivated to reach their goals

Basic Components of Coaching

  • dealing essentially with the development of skills through practice

  • analyzing the components of particular skills, techniques and the environment in order to assist the learners

  • setting increasingly challenging exercises

  • seeking to identify problems or weaknesses to be remedied

  • spotting potential, building on strengths and taking advantage of talent and opportunity.

Coaching versus Formal Training

Coaching

Training

Continuous

One-time event

Day-to-day application of skills

Test practicing

Real-time control and feedback

No application feedback

Coaching versus Mentoring

Coaching

Mentoring

Building an individual's personal cross-disciplinary skills

More job-specific person-to-person teaching

Helping clients to apply themselves personally in new ways

Helping clients to learn functions they've never done before

Give and take approach to learning, requires a lot of listening

Passing along of one person's knowledge to another

Related how-to guides:

Business e-Coach

New Knowledge Economy

Business Leadership

Managing Knowledge Workers

What is Business Coaching?

One of the "hot" areas of personal, professional, and business development is coaching. The coaching is all about helping others to identify and define their specific goals, and then organize themselves to attain these goals. Coaching deals with building an individual's personal skills, from setting the goals, to communication to management style to decision making and problem solving. Coaches draw upon a client's inner knowledge, resources and creativity to help him or her be more effective.

Increasing Role of Coaching at Work

In the new economy driven by knowledge-based enterprises, new emphasis on people development and employee empowerment is driven by several powerful forces4:

  1. Delayering - a trend toward reducing the number of management levels in organizations' hierarchies. Growing importance of cross-functional teams. Jobs and roles are no longer prescribed and static, so no longer can bosses just go on telling subordinates exactly what to do. Successful companies are now those in which people communicate freely, cross-pollinate their ideas, and learn new skills and habits from each other, and in which managers are also coaches.

  2. Changes in the labor market - people are more mobile, and the most successful companies are focusing more on bringing out their employees' potential in order to retain their best performers.

  3. Rapidly changing business conditions, markets and technologies - company can no longer rely on providing employees with regular off-the-job training courses. Training now had to be continuous, on-the job, and just-in-time - i.e. by coaching.

Coaching versus Micromanaging

Micromanagement won't work when teamwork and continuous innovation is a priority. Although micromanagement can build discipline, it keeps employees locked within a limited range of action. When micromanagers relax their grip and switch to a coaching approach, the organizations reporting to them often flourish because the staff has the opportunity to utilize and demonstrate its full potential3. Instead of to do what they have to do to please their boss, team members are encouraged to see how hard and smart they can work to help achieve organizational mission.

Beware however of moving too far toward coaching. Finding the right balance between management, leadership, and coaching styles is the true sign of an inspired and effective manager.

Coaching in the Team Context

A well-defined strategy and working approach is integral to effective teamwork. It is also essential for a positive coaching environment. Constructive characteristics of coaching in team context include4:

  • Shortly after the team has been formed, the leader holds a meeting to agree ground rules and 'team charter' - e.g. team objectives, individual objectives, working hours and likely crunch hours.

  • The whole team participates in discussing and drafting the workplan

  • Team members discuss personal needs for skill development early and openly

  • Ground rules for nondefensive communication are set so that team members feel comfortable providing and receiving ongoing feedback

  • The team reviews, regularly or after major milestones, how it is working

Executive Leadership Coaching

Coaching executive leaders involves doing each of the following four steps with professional competence and consistency:

  1. Learning specifically what will it take to help your clients to be winners in their own right

  2. Developing yourself to be who you need to be to assist your clients in achieving theirs goals

  3. Assisting your clients to identify and define their specific goals and organize themselves to achieve these goals

  4. Communicating what you do in such a way that it builds the confidence and trust so that your clients allow you to work with them on behalf of their own success.

NLP Skills: Applications for Coaching

Having NLP skills, such as listening to your clients and assisting them in tuning in to their own expectations for themselves, would put you at an advantage in performing coaching role for your clients. It is only when what they are going for is completely resonant with who they are, that they can expect to gather up all their potential and direct it at the outcome, says Joseph Riggio1, a licensed NLP trainer.

Business e-Coaching

To build sustainable competitive advantage for the new knowledge-driven economy and compete successfully in the rapidly changing marketplace, companies need  continuous coaching and learning support to be provided to all their key employees in a continuous and timely way. Responding to these needs, the first-ever online Business e-Coach was developed and launched by 1000ventures.com in 2001...More

Bibliography:

  1. "Winning as an Executive Leadership Coach", by Joseph Riggio, 2002

  2. "One on One", Bridget McCrea, 2001

  3. "Extreme Management", Mark Stevens, 2001

  4. "The Tao of Coaching", Max Landsberg, 1997

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