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Why Innovate?
Innovation is the conversion of new
knowledge into new products and services.
Some companies successful; others
are not. What makes the difference? Whether or not they manage to build an
awesome organization, that's able to innovate and capitalize on those
innovations.
Success in business doesn't come from feeling
comfortable. In
today's technology-driven world, business
life cycles have accelerated exponentially, but good innovation management basics always
apply. The challenge is to keep a step ahead of changing market conditions, new
technologies and human resources issues.
To remain competitive, today's companies need to do more than simply
deliver products or services that are better or cheaper than those of
their rivals. They must also add features, improve performance, and reduce
prices more quickly. They must be faster to launch new lines. To grow,
they may need to create entirely new markets and develop
venture
strategies.
Innovation
is not a one-off event, but a
continuous response to changing
circumstances. Sustainable innovation system doesn't not just help to
solve a problem but creates a new capacity, opening up opportunities for
further innovation.
It
leadership that makes the innovation process work.
Innovation,
new business creation, and
venture investing are durable corporate
strategies of the market leaders.
The New Era of Systemic Innovation
Innovation
used to be a linear trajectory from new knowledge to new product. Now
innovation now is neither singular nor linear, but
systemic. It arises
from complex interactions between many individuals, organizations and
environmental factors.
Innovation is not divisible – ‘good in parts’
is no good at all. "You can't do carpentry, if you only have a saw, or
only a hammer, or you never heard of a pair of pliers. It's when you put
all those tools into one kit that you invent", stresses Peter Drucker.
Innovation systems are only as strong as their weakest links.
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