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Setting Goals
The major outcome of
strategic road-mapping and
strategic planning, after
gathering all necessary information, is the setting of goals for the
organization based on its
vision and mission
statement. A goal is a long-range aim for a specific period. It must be
specific and realistic. Long-range goals set through strategic planning are
translated into activities that will ensure reaching the goal through
operational planning.
Setting Objectives
Setting objectives involves a continuous process
of research and decision-making. Knowledge of yourself and your unit is a
vital starting point in setting objectives.
Strategic planning takes place at the highest
levels; other managers are involved with operational planning. The first
step in operational
planning is defining objectives - the result expected by
the end of the budget (or other designated) cycle.
The objectives must be:
Applying Feedback Analysis
Undertake a feedback analysis to compare actual
results with expectations. Whenever you take a decision or action, write
down what you expect to happen. Review results at regular intervals, and
compare them with expectations. Use this feedback analysis as a guide to
reinforce strengths and eliminate weaknesses as well as for the next round
of setting objectives.
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